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Google: Autocomplete does not favor any candidate or cause

Google’s communications team and Matt Cutts come out to call the allegations that Google altered their search suggestions in favor of Hillary Clinton false.

The post Google: Autocomplete does not favor any candidate or cause appeared first on Search Engine Land.

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The big picture guide to local SEO: ranking in 2016 & beyond

Columnist Marcus Miller provides a comprehensive look into ranking factors for local search, including negative ranking factors and ways to differentiate yourself from the competition.

The post The big picture guide to local SEO: ranking in 2016 & beyond appeared first on Search Engine Land.

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Infographic: The ultimate guide to SEO-friendly URLs

Having an SEO-friendly URL structure can help search engines and users alike navigate your website more easily, potentially giving you an edge over the competition. To explain the basics, contributors John Lincoln and Brian Dean have put together this helpful infographic.

The post Infographic: The…

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Apple gets into the SEM business with paid-search for app developers

The possibility of an AdWords-like paid search model for the iOS App Store was first raised in April in a Bloomberg Report.

The post Apple gets into the SEM business with paid-search for app developers appeared first on Search Engine Land.

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SearchCap: Bing Ads upgrades, Google & Yahoo testing & SEMPO board

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Bing Ads upgrades, Google & Yahoo testing & SEMPO board appeared first on Search Engine Land.

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Link building outreach: preparation meets persuasion

Obtaining valuable, future-proof backlinks requires human interaction — and that means being prepared to offer something of value. Columnist Andrew Dennis shares his advice for putting together a successful link building outreach campaign.

The post Link building outreach: preparation meets…

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